You can write down any information that you want here. Descriptions should be short. In order for content to look good, text should not be any longer than the length of the ribbon. You may want to make text amount even less for mobile compatibility.
Text placed on each side of the ribbon should match or almost match in length. Instead of putting text here, you could also place images on either side. Images should be related to your company and should include descriptive text when hovering over them.
You can place anything that you like here. This is the main content for your page and should include relevant information, images, and links. The height and width will automatically adjust as needed, so feel free to write as much as you like! Content can be arranged in any format you like, though depending on what you place where, the mobile version of this page may change slightly.